The worst-kept secret in advertising is finally revealed as the new full-length John Lewis Christmas advert is released to YouTube, which does indeed star Sir Elton John.
Beginning with the legendary performer sat at a piano, playing some basic notes, the ad then takes viewers back through time and the singer’s career. The video then concludes with a young boy actor unwrapping a piano for Christmas and the tagline ‘Some gifts are more than just a gift’.
Believe it or not, this 2018 John Lewis Christmas advert song was recorded by Elton John. The track is, of course, Your Song, which the singer and pianist released in 1970.
John Lewis & Partners #EltonJohnLewis YouTube TV ad video release date: 14 November, 2018.