Tech brand Huawei have chosen to use their Christmas 2018 TV advert to promote the StorySign app.
This impressive new piece of AI technology allows deaf children who struggle to read, to enjoy stories by having text converted into animated sign language using the phones camera and screen.
This Huawei Christmas commercial stars child actress Maisie Sly, who starred in Oscar-winning 2017 short film The Silent Girl. The above full-length version of this TV ad shows Maisie being handed a card by a man who then learns she’s deaf. That same man then turns out to be Santa, who the young girl sees on Christmas morning. The advert then finishes with Maisie using a Huawei mobile phone and Story Sign to translate a story book into sign language.
27 November, 2018