Audi’s new ad for their all-electric e-tron tells viewers that “It’s electric, but not as you know it”. The video tells us about how iconic people like Muhammad Ali, Elvis and Salvador Dalí were masters at things they didn’t invent, in the same way Audi did not invent the electric car.
Music: To Build a Home. Artists: The Cinematic Orchestra (feat. Patrick Watson).
Preview or download at iTunes, Amazon.
The piece of classical music playing in the background of this 2018 Audi advert is called To Build a Home. The song was released in 2007 by British electronic and nu jazz group The Cinematic Orchestra and features Canadian musician Patrick Watson.
Audi UK YouTube video release date: 17 September, 2018.