This latest Coca-Cola TV ad focuses on the fact that all of their plastic Coke bottles are 100% recyclable.
Set in an underground station, the video shows a woman missing her train, before switching her attention to a guy across the tracks called Ryan who’s collecting recycling. Noticing her, Ryan buys a cold Coke and gets passengers to pass it along until it reaches its intended recipient. After drinking from the bottle, which has Ryan’s social media handle written on it, the girl passes the bottle back and sends him the message “Thanks for recycling that Coke”.
We’ve so far been unable to identify this latest Coca-Cola advert music, despite it sounding like an older, familiar song.
Coca-Cola GB YouTube video release date: 6 September, 2018.