Football and soccer fans rush out to the shops mid-game to grab some cans and bottles of Coke, only to miss that all-important goal in this latest Russia 2018 inspired TV ad.
Coca-Cola shows footie fans the risk they take if they leave it until the day of the big match before stocking up on their favourite beverage this summer, as men and women take their eyes off their television screens to head out during the crucial moment. Personally, I think I’d rather go thirsty until half time, but I guess this advert does appear to be set in warm weather countries, not here Britain.
Providing the suitably-titled soundtrack to this ad are Australian rock band AC/DC, with their 1991 single Are You Ready. Following on from Thunderstruck and Moneytalks, this song was the third track released from the groups twelfth studio album The Razors Edge.
A live recording of Are You Ready is also available to download, either on its own, or as part of AC/DC’s greatest hits album, The Complete Collection.
Meanwhile, the 2018 FIFA World Cup kicks off in Russia on the 14th of June, with live TV coverage here in the UK being shared between BBC and ITV.