Released in time for the Winter Olympics, Visa uses this new commercial to show that ‘In life and sports, when more of us play, more of us win’.
Titled ‘Everyone’s Mountain’, the 30-second TV ad spot shows hundreds of people skiing downhill, joined by others using rather less conventional methods of transport.
The advert concludes with the message ‘Visa is a network powering participation’.
Visa Ad Music: Te Ví Pasar (Remastered 2022).
Artist: Elvira Rios.
Stream or download from Amazon.
This Olympics Visa commercial song is a recently remastered version of a tune called ‘Te Ví Pasar’ that’s performed here by the Mexican actress and singer Elvira Rios.
Rather than Spanish, the first time I saw this ad, I thought the accent of the vocals sounded French, so I’ve also learned something new while researching this song.