This TV commercial introduces us to Budweiser Discovery Reserve: A beer that’s been brewed specially to celebrate the 50th anniversary of the Apollo 11 moon landing. This ‘Space Beer’ is described in the ad video as “An American red larger with a hint of toffee and a crisp finish”. Sounds tasty.
The ingredients and flavours of this larger have apparently been inspired by an archival recipe that was around during the time of the 1969 moon mission. The beer has been brewed with medium-roast Voyager barley which gives it a reddish color.
Ad Music: Spirit in the Sky. Artist: Norman Greenbaum.
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This 2019 Discovery Reserve Budweiser commercial song is ‘Spirit in the Sky’ that was fittingly recorded in 1969 by American musician and singer-songwriter Norman Greenbaum.
June 28 2019