In their first major commercial of 2020, this ad from Samsung promotes the new Galaxy S20 Ultra 5G phone by focusing on the evolution of the camera.
The 30-second advert video demonstrates how there’s a massive shift in photography every few decades and how in 2020, photography has a new chapter.
Advert Music: Little Bitty Pretty One.
Artist: Frankie Lymon & The Teenagers.
Stream or download from Amazon.com or Amazon UK.
This first Ultra 5G Samsung Galaxy S20 commercial song is a tune called ‘Little Bitty Pretty One’ that was originally written and recorded in 1957 by the rock and roll artist Bobby Day.
However, the version of the song playing in this Samsung S20 advert is a cover performed by the American R&B singer Frankie Lymon and New York City doo-wop group, The Teenagers. This version of the single surprisingly only peaked at number 58 on the US Billboard Hot 100 countdown in 1960.
With pre-orders beginning in February, the Galaxy S20, S20+, and S20 Ultra smartphones feature revolutionary 8K Video Snap which, according to Samsung, will change how users capture not only video, but also photography. The line-up of phones also come with large storage, an intelligent battery, Samsung Knox security, and a powerful processor.
11/1/2020