A pair of fans and a merchandise sales crew are seen driving to an Eric Church concert in their Ram Trucks in this new ‘Built on Loyalty’ TV commercial for the 1500 pickup. According to this YouTube video description, “You don’t earn loyalty in a day, you earn it day by day”.
Ad Music: Solid. Singer: Eric Church.
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Featuring the lyrics “It’s you that keeps me solid”, you’ve probably worked out by now that this Ram commercial is performed by Eric Church. The Nashville country music singer-songwriter and musician released the song last year as part of his sixth album ‘Desperate Man’.
June 5 2019