The new O2 advert celebrates England’s Red Roses women’s rugby team by capturing the attention of rugby fans and non-fans alike with this inspiring new 2025 advert.
Watch The Advert
About The Advert
Titled ‘England, Meet England’, this latest O2 commercial introduces the Red Roses players to viewers, all dressed in white and skydiving, while we listen to the attention-grabbing soundtrack, which we have all the details on below, and actor Sean Bean’s rousing voice-over.
Sean’s voice-over tells us: “You might not know them yet. The titles they’ve won, records they’ve broken. But you will. The Red Roses. Our team. World number ones. Home for the Women’s Rugby World Cup. England, meet England”.
What’s the song in the England rugby O2 advert?
Ad Music: Weightless
Artist: Romy
Stream or download from Amazon
Year of Release: 2023
The song playing in this 2025 England Rugby Red Roses advert is a tune titled ‘Weightless’ which was recorded by British singer-songwriter Romy and was released in 2023 from the artist’s ‘Mid Air’ album.
Featuring the lyrics “And I didn’t believe I deserved to feel. This high up above the ground”, this track’s uplifting electronic dance sound and emotional vocals make it a perfect fit for the O2 campaign. Its euphoric rise mirrors the energy of the Red Roses, helping to create an emotional connection for viewers.
You can listen to the full song in this official audio YouTube video from Romy’s official channel:
By combining the Red Roses Rugby advert with Romy’s music, O2 has created a campaign that is both inspiring and powerful. It doesn’t just celebrate the sport; it also gives the team the recognition they deserve, all while introducing viewers to a song that feels destined to become a fan favourite.
O2’s Rugby Partnerships
O2 are an official partner of the Red Roses England women’s rugby team and the upcoming 2025 Women’s Rugby World Cup, which will be played in England from 22 August to 27 September 2025 and will also serve as the presenting partner for the opening show in Sunderland.