Nissan takes viewers on an action-packed ride with this bold new 2025 commercial for its V6 Frontier pickup truck, and it’s certainly not just your average automobile ad spot.
With the 30-second film titled “Epic Drop”, the ad shows a very ambitious stunt where a helicopter drops a huge cargo bundle onto the moving truck, with the V6-powered Frontier handling it with ease.
Watch the Nissan Frontier commercial
What’s the 2025 Nissan Frontier commercial song?
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- Ad Music: We Say Yeah
- Artist: Cliff Richard & The Shadows
- Year of Release: 1962 (B-side to ‘The Young Ones’)
- Stream or download from Amazon
The song playing in this Nissan Frontier commercial is a tune titled ‘We Say Yeah’ which was recorded by the British singer Cliff Richard and musicians The Shadows. You can listen to the complete track in this official YouTube upload:
The rock & roll tune first appeared on the 1961 soundtrack album The Young Ones and was later released as the B-side to Cliff Richard’s UK chart-topping single of the same name. While We Say Yeah never made the main UK singles chart as a standalone A-side, it did find success in mainland Europe.
Why the Song Works in Nissan’s Ad
Pairing a lively early ’60s rock & roll track with a high-octane stunt might seem unexpected, but that’s exactly why it works. The retro charm of We Say Yeah gives the commercial an energetic, playful vibe that contrasts with the Frontier’s raw power, reinforcing the ad’s message: this truck can take on anything, even if you never really need it to.