Named after the song that provides its soundtrack, this new 2020-2021 NatWest advert is titled ‘This Is How We Do It’ and revolves around a girl proudly claiming a pound coin from a shopping trolley all for herself.
In this 40-second ad video, a girl spots a shinny one pound coin that her father has seemingly forgotten and left in a shopping trolley. So the youngster wastes no time in grabbing the change and then proceeds to flaunt her find, walking through the supermarket car park with it in slow-motion for all to see.
As members of the public look on in amazement, this NatWest advert voice-over says “We want everyone to feel confident with money so we can all look after the pennies. That’s why at NatWest we do money sense lessons in schools”.
The ad finishes with the dad remembering the pound and asking for it back off his daughter. Ah well, maybe next time.
Advert Music: This Is How We Do It.
Singer: Montell Jordan.
Download or stream from Amazon.
This Natwest advert song is a tune called ‘This Is How We Do It’ that was released in 1995 by the American R&B and hip-hop singer Montell Jordan. The single was taken from the album of the same name and topped the US Billboard Hot 100, while only reaching number 11 on the UK charts.