It’s time to board the Pleasure Express in this new advert which promotes the Magnum Euphoria & Magnum Chill varieties of ice creams.
On board the Magnum Pleasure Express luxury trains in this 30-second ‘Wherever Pleasure Takes You – Ture To Pleasure’ commercial, we see two women indulging in the equally luxurious Magnum Euphoria Pink Lemonade and Magnum Chill Blueberry Cookie ice creams.
As with many previous Magnum ad campaigns, this latest advert gives the ice creams that association with luxury and promotes them as an indulgent treat where, the very act of biting through that outer layer of thick white or milk chocolate creates a moment of multi-sensory pleasure.
What’s the Magnum commercial song?
Advert Music: The Passenger (cover).
Artist: Iggy Pop & Siouxsie Sioux.
Stream or download from Amazon or Amazon UK.
Year of Release: 1977.
The song playing in this Magnum Euphoria & Magnum Chill advert is a tune titled ‘The Passenger’ which was originally recorded by the American rock singer-songwriter, musician, and actor Iggy Pop and got released in 1977.
Teaming up with Iggy for this new version of The Passenger is the post-punk and new-wave English singer-songwriter and musician Siouxsie Sioux who was once the lead singer of rock band Siouxsie and the Banshees who released a cover of the song in 1987.
You can listen to the full Iggy Pop original in this official YouTube music video: