M&S Denim Advert – Love Affair – Song by Donna Summer

After perhaps spending January trying to burn off all those calories from your Marks & Spencer festive food, this 2020 M&S advert tells us it’s time to “Start A Denim Love Affair”.

With the Spring fashion season still some weeks away, this 30-second TV ad video shows female and male dancers performing a routine while wearing M&S jeans, denim shirts, and jackets. The advert is filmed in open green fields in front of a low sun.

Advert Music: I Feel Love.
Singer: Donna Summer.
Download or stream from Amazon.

This 2020 M&S Denim advert song is called ‘I Feel Love’ and was released as a single back in 1977 by the American singer-songwriter, and actress Donna Summer, taken from her fifth album ‘I Remember Yesterday’.

This distinctive sounding song was covered last year by the English singer Sam Smith, whose version featured in this American Christmas TV commercial for the retailer Target.

According to M&S, they would like you to “Start a denim love affair”, with their latest collection offering “Brilliant fits at brilliant prices. Sustainable cotton. Sustainable denim”.

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