This year’s Super Bowl commercial from Kia promotes their All-New 2020 Kia Seltos AWD SUV and stars Las Vegas Raiders rookie football running back Josh Jacobs.
Titled ‘Tough Never Quits – Give It Everything’, the Big Game ad shows Josh returning to the streets of his hometown, Tulsa, Oklahoma, where he offers his younger self some powerful and inspiring words of advice about how hard it would be growing up homeless, but how he still needs to believe in himself.
Josh’s inspirational journey took him from a homeless youth to becoming a first-round draft pick.
This 2020 Kia Seltos commercial song is an instrumental piece of piano-based music that was recorded especially for the ad by South Music. This track doesn’t currently appear to be available to download as a full-length song.
January 9, 2020