IKEA raises awareness of IDAHOT: International Day Against Homophobia, Transphobia & Biphobia in this new commercial that’s titled ‘Be Someone’s Home’.
This 60-second Ikea ad spot tells us that “Welcoming. Safe. Accepting. Open to laughter. Open to tears. Open to who we are. This should be home. A space where everyone can be themselves. This can be you. Be someone’s home. Everyone needs a home, but not everyone has one to go to”.
The video concludes with the message “For those who do not always feel welcome. Let’s make people of all sexual orientations and gender identities feel at home everywhere”.
Advert Music: Last Chance (Alternate Version).
Artist: CHPTRS.
Stream or download from Amazon.
The song playing in this IKEA commercial is an alternate version of a track called ‘Last Chance’ that was recorded by the Los Angeles-based rock music duo CHPTRS, who consist of members Josh Auer and Jerad Atherton.
Released in 2018, this song features the lyrics “I wanna see the other side. Show me where to go, or this could be the last chance”.
17/4/2020