Ever wondered the real reason behind that shock race result in The Tortoise and the Hare? Well, spoiler alert if you’ve never read it, because this new Ikea advert gives some very big clues.
Ikea UK brings us the story behind the story of just why the hare needed a nap and the tortoise didn’t.
It turns out that overconfident tortoise had been up late the night before with his mates and even later online, all while tortoise was fast asleep under his Ofelia Vass Ikea king size duvet set.
From there it’s time to “Witness the fitness” as the tortoise gets out of bed refreshed and in peak condition for a ‘run’.
This Ikea commercial finishes with the voice-over saying “Tomorrow starts tonight”. Very wise.
Advert Music: Witness (1 Hope).
Artist: Roots Manuva.
Stream or download from Amazon.
The 2020 Ikea advert song featured in this video is a track from 2001 titled ‘Witness (1 Hope)’ that was recorded by British hip hop and electronica artist Roots Manuva.