Titled ‘Fresh Climb’, this new 2020 UK advert for Coors Light shows a man diving into and swimming through the fresh mountain snow, before heading to the bar for a cold pint of Coors Light.
The beer commercial was filmed at ‘Coors Mountain’ – Where fresh happens. The 30-second ad video finishes with the tagline ‘The World’s Most Refreshing Beer’.
Advert Song: Fresh.
Artist: FooR, Majestic, & Dread MC.
Stream or download from Amazon.
This ‘Swimming in Snow’ 2020 Coors Light advert music is simply titled ‘Fresh’ and it was recorded by the music artist’s Majestic, Dread MC, and DJ’s and producers FooR. Taken from the album ‘Friends of FooR’, this tune was released for download in 2018.
In addition to being aired as a standard television advert, extra footage of the guy swimming through snow set to the same music is now also being used for Coors Light’s sponsorship of comedy programming on Channel 4, which includes shows like The Last Leg.
These new idents replace the brand’s long-running ‘Rap Battle’ clips which starred comedians and actors Doc Brown, Tash Demetriou, and London Hughes.