Starring models Emma Roberts, Laura Harrier, Bruna Marquezine, and Chloe Bennet, here’s the official 2020 YouTube and TV commercial for Boss Alive, the new fragrance for women.
Created by contemporary perfumer Annick Ménardo, Boss Alive is said to “Captures the joy of being immersed in the present moment”.
The fragrance’s new scent features “top notes of apple and blackberry alongside a heart of Madagascan vanilla and jasmin sambac, with a base including cedarwood and sandalwood for warmth and strength”.
Featuring the lyrics “What’s going on?”, the song playing in this Boss Alive advert is a track called ‘What’s Up?’ that was released back in 1993.
The song was recorded by the American alternative rock group 4 Non Blondes and was the second single taken from their only album ‘Bigger, Better, Faster, More!’.
July 11, 2020