Along with a number of other brands, travel and hotel website Booking.com is one of the official Euro 2020 sponsors.
As part of the deal for being an official UEFA Euro 2020 football tournament sponsor, the company gets a short commercial broadcast at the beginning or end of breaks on commercial television channels around Europe during match coverage, including on ITV in the UK.
Advert Music: Live Is Life.
Band: Opus.
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The Booking.com Euro 2020 advert music is a song titled ‘Live Is Life’ that’s performed by the Austrian pop and rock band Opus.
Featuring the repeating lyrics “Na, na, na, na-na”, Live Is Life was released as a single back in 1984 and went on to become a hit tune in multiple European countries, including number 6 in the UK.