This new ‘Unparalleled Connection’ advert for BMW’s All-Electric iX3 shows a man and woman taking the SUV out at night for a date and making full use of the car’s Amazon Alexa assistant.
Despite proving great at dealing with song requests and turning on the woman’s living room lights, Alexa still doesn’t possess the power to pause time. Maybe in the next update hey?
Advert Music: Promises.
Producer/Singer: Calvin Harris and Sam Smith.
Stream or download from Amazon.
Released as a single in 2018, this BMW iX3 advert song is a tune titled ‘Promises’ that was produced by Scottish DJ Calvin Harris featuring vocals by English singer-songwriter Sam Smith.