This new ‘Make It Hot – Pass The Beat’ TV commercial shows a bottle of Bacardi being tapped on to kick off a piece of music and dance that sees more men and women joining in as it progresses.
This tropical party atmosphere is of course boosted by the flow of BacardÍ rum-based drinks. As was also the case with last years ‘Dance Floor’ ad campaign, this advert video finishes with the tagline ‘Do What Moves You’.
Advert Music: Make It Hot. Artist: Major Lazer & Anitta.
Stream or download from Amazon.com or Amazon UK.
Providing this ‘Pass The Beat’ Bacardi commercial song and starring in the ad are American electronic dance and reggae music trio Major Lazer, along with the Brazilian singer, dancer and actress Anitta. The song is titled ‘Make It Hot’ and has just been released for download as a full single.
19 Jun 2019