Here’s the unusual and attention-grabbing new ‘What’s Your Move? – World Ender’ internet and TV commercial for AXE deodorants that features dramatic music and a talking AXE can.
With Axe being the official men’s grooming partner of the 2019 League of Legends World Championship, this ad spot showcases a special AXE Gaming can. But as the video informs us, after we hear “Behold, the world ender”, that talking can is not for sale in this world. The main tagline of the ad asks viewers “What’s Your Move?”. The Axe range of deodorants and antiperspirants is branded as LYNX in some countries.
Ad Music: Silver Scrapes.
Artist: Chronic Crew.
Stream or download from Amazon.
This latest AXE commercial song that opens with piano music, but then becomes louder and more dramatic, is a tune called ‘Silver Scrapes’. Taken from the album ‘Dubstep!!’, the track was recorded by Chronic Crew and was released for download in 2012.
This piece of music has previously been featured in an ESPN ‘This Is College Gameday’ ad spot.
5/10/2019