AXE invites viewers to ‘Smell fresh as fresh no matter what’ and enjoy 48-hour deodorant protection in this new commercial for AXE Apollo and Pheonix men’s fragrance products.
This 30-second version of the ‘Fresh as Fr*sh’ AXE ad spot shows two guys cruising around in a car with a group of rabbits before one of the actors rises up while holding on to a giant diamond.
The ad concludes with a woman then bursting the diamond in order to meet up with the lucky guy.
What’s The Ad Soundtrack?
Ad Music: All In.
Rapper: Lil Baby.
Stream or download from Amazon.
This AXE commercial song is a tune titled ‘All In’ that was recorded by Atlanta songwriter and rapper Lil Baby, who we see starring in this ad driving the car.
All In was released as a single in 2020 from the hip-hop artist’s second album ‘My Turn’ and you watch the track’s official VEVO YouTube music video here: