Just launched for the start of 2025, this new ad spot for the Series 10 Apple Watch talks about how most people who’ve made New Year’s resolutions quit on them by the second Friday in January, a date that’s apparently now become known as “Quitter’s Day”.
Titled “Quit Quitting”, this commercial poses the questions “What if we didn’t quit right after starting? Because it’s raining or something? What if we had some extra motivation?”.
Then offering a possible solution to this dip in motivation, the advert’s voice-over says “This year, what if a little bit of help on our wrists could help us quit quitting?”
We hear all this while watching a woman heading out in the January snow for a run who, thanks to that extra motivation from her Apple Watch, keeps up the running routine beyond quitting day.
What’s the Apple Watch commercial song?
Advert Music: Follow Me.
Artist: Special Interest.
Stream or download from Amazon.
Year of Release: 2022.
The soundtrack to this first Series 10 Apple Watch ad spot of 2025 is the song ‘Follow Me’ which was recorded by the New Orleans punk band Special Interest who released the track in 2022 along with the song “(Herman’s) House”.
You’re also able to listen to the full Follow Me track in this Official Audio YouTube video: