American Express uses their latest TV advert to inform us how Amex Gold Card users can spend their membership rewards points on virtually anything, stating that “Points are worth more when you can spend them on what really matters to you”.
In the example featured in this Amex commercial, we see a family using their points to buy a tent for both outdoor and indoor camping fun.
Advert Music: My Silver Lining.
Artist: First Aid Kit.
Stream or download from iTunes and Amazon.
Opening with the lyrics “I don’t want to wait anymore I’m tired of looking for answers. Take me someplace where there’s music and there’s laughter”, this Amex Gold Card points American Express advert song is titled ‘My Silver Lining’.
This music track was recorded by Stockholm-based indie-folk duo First Aid Kit. The Swedish artists, whose lineup consists of singer-songwriter sisters Johanna and Klara Söderberg, released the song from their 2014 album ‘Stay Gold’.
Here you can watch the singles official VEVO YouTube music video:
Oh and if you’re trying to remember what advert you’ve heard this tune in before, it was used a few years ago in an ad for the Renault KADJAR and more recently in this UK advert for Mercedes-Benz Vans.
1/9/2019