What’s the name of the track playing in this Vodafone TV advert and who recorded it?
Titled ‘Be Unlimited’, this latest ad campaign promotes the mobile phone network’s new unlimited data plan and asks “The future is exciting. Ready?”.
Advert Music: Truth. Artist: Mark Ronson ft. Alicia Keys & The Last Artful, Dodgr.
Download or stream from Amazon.
This Vodafone advert tune is called ‘Truth’ and was released for download last month by English record producer, musician, DJ, and songwriter Mark Ronson. The track includes vocals from American singer and pianist Alicia Keys and also features US hip-hop singer/rapper Alana Chenevert, who goes by the stage name The Last Artful, Dodgr.
Featuring the lyrics “Keep on” and “How bad do you want it?”, Truth is taken from Ronson’s fifth studio album ‘Late Night Feelings’.
This 60-second ‘BeUnlimited’ Vodafone advert shows an actress wearing a red coat, top, and trousers, who then multiples, with clones of the woman also wearing similar red outfits. The women go on to walk and dance their way through streets, a cinema, and a restaurant before the actress finally steps into a Vodafone logo.
The #BeUnlimited TV and YouTube ad promotes the network’s new unlimited data plans, which they claim means “You can say goodbye to wifi hotspotting and data allowances”.