Indie band Bastille star in and provide the music to this new EE advert that promotes the power of their 5G mobile network by streaming an AR performance.
“Close your eyes” may be the lyrics to the song used here, but the regular face of EE’s UK TV ad campaigns, American actor Kevin Bacon, actually invites members of the public to open their eyes to watch an augmented reality stream of Bastille on a 5G connected smartphone.
As hundreds of fans watch on, the ad ends with Kevin telling us “5G is made for these crowds. This is 5G on EE and no other network has it in more places”.
Advert Music: Pompeii.
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This 2020 5G on EE advert song is one of British band Bastille’s own, a live performance of their 2013 hit ‘Pompeii’. The tune featured in this commercial includes the lyrics “But if you close your eyes” and appears on the group’s debut album ‘Bad Blood’.
Providing the vocals to this song is Bastille’s lead singer Dan Smith, who recently recorded the cover of REO Speedwagon’s ‘Can’t Fight This Feeling’ that was used in this John Lewis Christmas advert.