Scottish brewery BrewDog has just begun airing this rather unique TV ad campaign to promote their Punk IPA beer.
The brand hasn’t exactly gone big budget when it comes to the video, which is just a still image of the word ‘Advert’ with a can of BrewDog Punk IPA positioned in the centre. So with a video as basic as that, they clearly needed an attention-grabbing soundtrack.
This heavy metal BrewDog advert music is provided by the Swedish extreme metal band Meshuggah. The song is titled ‘Bleed’ and comes from the group’s sixth album ‘obZen’ that was released in 2008.
21 May 2019