Apprenticeships – Fire It Up


The UK government are now promoting apprenticeships to young people in a new 2019 ‘Fire It Up’ ad campaign, which is made up of ads on social media and this 60-second video that features the taglines ‘We’re Not Like Everyone Else’ and ‘We’re Ready Now’.

Advert Music: Turn It Up/Fire It Up (Remix). Artist: Busta Rhymes.
Download or preview on Amazon.

Given the title of the campaign, there was only ever going to be one song choice for this Apprenticeships advert. The track in question is US rapper Busta Rhymes 1998 single Turn It Up (remix)/Fire It Up, which famously sampled the Knight Rider theme music.

1 February, 2019