The Gym Group promotes memberships at their nationwide network of 24-hour gyms in this new ‘So I Can’ TV ad, which it says are available from £14.99/month.
The ad video shows men and women getting in shape, fitter and stronger for a wide variety of reasons, including so they can fit their jeans, be more confident, dance all night, run for the bus, eat fried chicken and some other even stranger sources of motivation.
Featuring the lyrics “So I Can”, this latest advert for The Gym features a song written and recorded especially for the campaign.