Samsung’s first Do What You Can’t TV campaign of the year tells us that “When the world puts barriers in your way. We’ll help you defy them”.
The advert video advises viewers to defy many different things, from convention and poverty, to disability, fear, labels, prejudice and preconceptions.
This January Samsung ad includes a track called Watch Me, which was released for download last year by American actor, rapper and singer Jaden Smith. This 20-year-old hip-hop artist also happens to be the son of rapper and actor Will Smith. Watch Me is taken from Jaden’s debut studio album Syre.
Samsung Belief – Do What You Can’t YouTube advert video release date: January 8, 2019.