Amazon Super Bowl Commercial – Alexa Fails

For their latest Super Bowl commercial, Amazon has chosen to give viewers a funny look behind the scenes at some prototype Alexa fails in this new 90-second ‘Not Everything Makes The Cut’ TV ad.

The video stars actors Forest Whitaker, Harrison Ford, Ilana Glazer, and Abbi Jacobson, as well as NASA astronaut twins Mark and Scott Kelly. Some of the failed adaptations of Amazon’s Alexa technology shown in this big game commercial include a speaker inside the end of a toothbrush that you can’t hear when brushing, a microphone in a dog collar that orders pet food every time the dog barks, a highly powerful speaker inside a hot tub, and then there’s ‘The Incident’.

Amazon Not Everything Makes The Cut YouTube advert video upload date: January 30, 2019.

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