Michelob ULTRA Super Bowl Commercial – Robots

Here’s the just-released Michelob Super Bowl commercial for 2019, which promotes the brands ULTRA Superior Light Beer.

The 30-second ad video features robots massively outperforming humans at such athletic activities as running, hitting balls on the golf range, punching the heavy bag at a boxing gymnasium and pedaling fast in a spin class. But one of the things these humanoid bots cannot do is drink a nice cold beer.

As a robot peers longingly through a bars window, this Super Bowl LIII Michelob commercial finishes with the tagline ‘It’s only worth it, if you can enjoy it’, while all this is set to the soundtrack of a light piece of classical piano music.

January 10, 2019

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