It may not even be Thanksgiving yet, but Walmart have today launched their 2018 festive TV ad, which they’ve titled ‘Light Up Christmas’. The video begins with a cat being woken up on the couch as the kids come running down the stairs on Christmas morning, before the family excitedly open their presents and we’re shown the slogan ‘All the joy. All for less. Walmart.com’.
The choice of 2018 Walmart soundtrack is the original Isley Brothers version of Shout, which the Ohio musical group released in 1959. The song has since been covered by a long list of singers and groups from around the world.
Walmart Light Up Christmas YouTube video release date: November 5, 2018.