Sainsbury’s Halloween – Round The Twist

Sainsbury’s have just released their new Halloween TV ad campaign, which stars a singing pumpkin, accompanied by lots of spooky costumes and accessories.

Advert Music: Round The Twist theme.
Preview or download at iTunes, Amazon.

If you’re wondering where you’ve heard this 2018 Sainsbury’s Halloween advert song before, it’s actually the theme tune to Australian fantasy children’s television series Round The Twist that aired mostly during the 1990’s. The show was broadcast here in Britain on BBC One, back in the days before there was a dedicated CBBC channel. Suitably for a Halloween ad soundtrack, the shows theme music includes the lyrics “Have you ever, ever felt like this? How strange things happen. Are you going round the twist?”

Sainsbury’s Strange Things – Live Well For Less YouTube video release date: 15 October, 2018.

The animation in this Sainsbury’s campaign was created with the help of Mark Waring, who was the animation director for the movie Isle of Dogs and has previously worked on Corpse Bride and Fantastic Mr. Fox.