This commercial for the new Peugeot 508 shows the saloon car being driven over a nearly 2km long musical score. Using sensors and lasers, the cars driving over the score are genuinely triggering the corresponding piano notes we hear in the ad, accompanied by a nearby orchestra
The song being played in this 2018 Peugeot 508 advert was composed for the film by French pianist and composer Jean-Philippe Rio-Py, who’s better known as Riopy. The contemporary classical music artist has previously created soundtracks to trailers for such movies as Mr Turner and The Danish Girl.
Peugeot The Score – Discover The Beautiful Sound of Precision, What Drives You? – Motion & Emotion YouTube video release date: 8 October, 2018.