This TV ad promotes the MINI Countryman Plug-In Hybrid SUV and finishes with the tagline MINI Electric. The video begins with a plug going into a household electrical socket, with the camera then following the cable to a record player while switching between views of the cable and road marking lines along the way.
Featuring the lyrics “I’m officially obsessed” and “I’m all about it. No doubt about it”, this plug-in electric hybrid MINI Countryman advert song is Obsessed by Danger Twins. The American rock and roll band released this music track earlier this year as part of their latest album Just Got Real.
MINI UK YouTube video release date: 5 October, 2018.