This new 2018 TV commercial tells viewers that Ford’s trucks are ‘Built Ford Proud, Built Ford Tough’. The ad spot shows a collection of Ford pick-ups past and present, towing trailers containing such items as a speedboat, a Big Boy restaurant statue, an Airstream caravan and much more. The video finishes with the voiceover saying “Whatever party you’ve got going in the back, we got the business upfront”.
This 2018 Ford Trucks commercial song is the 1977 tune East Bound and Down, which some search engines insist is called Eastbound and Down, by country music singer Jerry Reed. This song was originally recorded for the Smokey and the Bandit movie soundtrack.
Ford Motor Company YouTube video release date: October 19, 2018.