This TV ad for the all-new BMW 8 Series Coupe shows the car being driven along a platform over The Grand Canal in Venice, Italy. The film mixes footage of that with clips of a boy, who we presume represents the driver when he was younger, playing with toy cars and dropping them into the water.
This 2018 BMW 8 Series commercial song is English singer Don Fardon’s version of I’m Alive, which he released in 1969. This track was originally recorded a year earlier by American pop and R&B singer Johnny Thunder.
BMW 8 Series Coupe Official TVC YouTube video release date: October 23, 2018.