Yves Saint Laurent introduces viewers to their first Leather Matte finish lipstick, Rouge Pur Couture The Slim, in this new ad campaign.
The YSL commercial stars English model Edie Campbell who, after previously appearing in a couple of ads for Black Opium with dark hair, is seen in this latest film as a blonde. The video shows Edie walking through a city at night while casually running the lipstick over walls, statues and the ground.
This 2018 Rouge Pur Couture The Slim Yves Saint Laurent advert music is an electronic dance track called Modulations. The song was released in 2014 by Northampton, Massachusetts-based duo Boy Harsher.
YSL Beauty YouTube commercial video release date: 19 September, 2018.