This new campaign for Virgin Atlantic, and now its latest sale, invites viewers to Depart The Everyday in an ad as colourful and abstract as easyJet’s current Imagine offering. This Virgin advert shows a plane taking off from a dull and rainy British airport, before breaking through the clouds into bright sunshine.
This leads to a passenger dancing on the cabin ceiling, the cargo area apparently being filled with coloured balls, some rather scary looking open top flying and ice cream being dispensed from the overhead compartments. The video finishes with the flight arriving at a cloudy New York City, where it’s greeted by a winking, particularly tall Statue of Liberty.
Music: Like Sugar. Artist: Chaka Khan.
Preview or download at iTunes, Amazon.
The music playing in this advert for Virgin Atlantic is a track called Like Sugar that is the new lead single from Chaka Khan’s first album in more than a decade. The song includes the lyrics “It’s like sugar, so sweet. Good enough to eat” and was released for download back in June of this year. For this comeback single, the funk and R&B singer teamed up with English record producer and former Major Lazer member, Switch.
Virgin Atlantic Depart The Everyday YouTube video release date: 15 September, 2018.