This 2018 Walmart TV commercial shows a community gathering together to welcome students back to school after the summer break, with many of the kids looking surprisingly happy to be returning. The ad spot shows parents ordering bags and other items online, before picking them up later the same day in store.
Walmart Commercial Song, Summer 2018
Music: Let’s Get It Started. Artists: The Black Eyed Peas.
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Featuring the lyrics “And the base keeps runnin’ runnin”, the music playing in this Walmart ad is Let’s Get It Started by The Black Eyed Peas. The hip-hop and dance-pop group, who then included members will.i.am, apl.de.ap, Taboo and Fergie, released the track in 2004 as the fourth single from the band’s third studio album Elephunk. Let’s Get It Started then peaked at number 21 on the US Billboard Hot 100.
Finishing with the on-screen slogan ‘Go Back Big!’, this Let’s Get It Started video was published to Walmart’s YouTube channel on July 15, 2018. School may be out for summer, but thanks to TV and online advertisements like this, students are regularly reminded that the new term isn’t far away.