Plus ‘Song’ BT Ad – The companies newest ad campaign promotes their combined fibre broadband and mobile 4G package, BT Plus.
The synth-pop, alternative dance soundtrack to this BT ad is the 80’s hit Blue Monday, which was recorded by Manchester-based band New Order. The song first came out in 1983, but has since had 1988 and 95 versions released.
This ad shows a lady switching between listening to this track at home on her computer through her home fibre internet connection, to streaming outdoors on her phone via BT mobile 4G, with much of the ads visuals matching the beat or lyrics of Blue Monday.
BT Plus ‘Song’ advert video release date: 8 June, 2018.